Max Mara is an empire of haute couture and luxury fashion that represents the excellence of Made in Italy worldwide. This women's brand celebrates the good taste and undeniable class of Italians, embodying the perfect synthesis of precious materials, clean lines, refined attitude, and elegant design.
Every piece created by this powerhouse in the fashion world manages to become iconic and finds its way into the wardrobes of the most elegant women, consistently reaffirming its predominant role in the luxury fashion scene. Whether anticipating trends or overturning paradigms, Max Mara never misses a chance to amaze and captivate.
If charm is what you seek, the best choice is undoubtedly to wear Max Mara clothing. The garments from this fashion house are designed for all classy women who aim to showcase taste and personality in every outfit choice. Max Mara's offerings carry a unique and elite flavor, standing out with distinctive and ample volumes, exquisite textures, and sophisticated, never mundane colours.
The garments crafted by this brand boast clean yet never-ordinary lines. They are classic models reinterpreted to become iconic: emblematic of this brand's unique taste are the sleeveless jumpsuits made distinctive by deep V-necklines and the double-breasted vests transformed into slightly oversized, long women's dresses.
Other precious pieces that absolutely must not be missing from the wardrobes of women who adore modern elegance include the American-style top with jacquard borders on the armholes, the exceptionally unique asymmetric georgette dress featuring two different sleeves, and the shirt dress with colour block details contrasting on the collar and sleeves.
The prestigious materials and exquisite taste of the fashion house have a long lineage: in the latter half of the 19th century, Marina Rinaldi and her granddaughter Giulia Fontanesi Maramotti were renowned in Emilia-Romagna for their skill, sartorial mastery, and attention to detail. This familial passion passed down through generations, eventually reaching Cavaliere Achille Maramotti, who in 1951 founded the company we all know today: Max Mara.
The name, therefore, encapsulates the ancient tradition this brand carries, but what has always distinguished the collections of this fashion house is its constant forward-looking vision. Since its inception, Achille combined Italian haute couture with new industrial processes and innovative American ideas: Max Mara was the first company to bring ready-to-wear fashion to Italy and to introduce curvy lines in its collections.
Critical to the development of this fashion house has been its close bond with its clientele, a connection that over the years has propelled it to become a strong and established reality, raising the flag of Made in Italy excellence and conquering the world.