08/03/2024

PT Torino: when charm meets comfort

For PT Torino, trousers are the unique garment that defines every man's style. In such a decisive element, every seam must be absolutely perfect and has the task of telling a story. That's why PT Torino leaves absolutely nothing to chance and constantly strives to search for exclusive innovative details and create men's trousers that always offer new horizons.
If high fashion and a passion for art have been the inspiration guiding the brand since its inception, it is with the advent of the new generation and its contemporary designs that PT Torino is now led in creating collections that anticipate trends and introduce new ways of thinking about men's clothing.

PT Torino Spring/Summer 2024 Men's Collection

The new era of men's fashion brings with it a completely new concept in the daily lives of every man. Today, the needs for comfort and practicality cannot be sacrificed, but that does not mean elegance has to be compromised. PT Torino manages to harmoniously blend these two aspects through its innovative approach, which is reflected not only in the search for original designs but also in the choice to use high-quality fabrics and avant-garde craftsmanship to enhance and support traditional ones. In this new collection, we find all the distinctive features of the brand's garments: the extreme attention to detail and the sophistication of the materials, which, together with the best possible fit, make this fashion house one of the flagship examples of Made in Italy tailoring. What changes is the new vision of men's fashion that this historic brand proposes and imposes: PT Torino revolutionizes men's wardrobes this year with a new concept of comfortable elegance.
New shapes and innovative volumes, conceived with an almost architectural approach on models made with modern technical and high-performance fabrics, offer new stylistic figures that interpret today's dynamic and ever-evolving world, a reality where one cannot afford to stand still. With this philosophy, PT Torino has created an unexpected new collection where practicality is the foundation of elegance and vice versa: the brand's new trousers feature refined cuts and contoured lines that always ensure undeniable class, while being crafted with avant-garde materials to provide the wearer with lightness, freedom of movement, and breathability. The choice of colors doesn't betray PT Torino's well-recognized character, where timeless nuances are accompanied by light tones such as clean white or light grey, inspired by the spring and summer seasons.

Denim takes centre stage in the warm season

The denim section is also very well represented, enriched with models featuring contemporary style such as the Indie Jeans in dark batavia denim, boasting a French cut and a super-slim fit.
The harmonious blend of classic Italian aesthetics and the modern sensibility of the new generations, which has always determined the strong personality of the brand's garments from Turin, finds new strength with the impact of this revolutionary vision and confirms the proposed look as an expression of sophistication and character. This concept of strong individuality is also evident in the ready-to-wear collection: the man's shirts and T-shirts offered embody all the luxury of Italian sartorial craftsmanship and the sense of comfort that pervades the entire collection. Among the novelties this year, we find the linen shirt with a Mandarin collar in very natural shades like brown or cream, and the unlined jacket, also with a Mandarin cut, in particularly unique nuances including military green and rope.

Another strength of the brand is certainly its versatility, a quality that is expressed in the rare gift of creating garments that lend themselves to multiple interpretations, allowing them to fit into the wardrobes of men of all ages and characters. The new spring/summer 2024 collection from this Maison is an ode to accessible elegance for everyone, regardless of their lifestyle. Wearing PT Torino means standing out always and in any case.

PT Torino, Fashion as a Reflection of Reality

The brand's name undeniably declares its nationality, but PT Torino's concept style perfectly embodies its status as a citizen of the world: a characteristic confirmed by its presence expanding from New York to Tokyo. The three generations that have shaped the history of this company, founded in 1969, inherited from its founder - Pierangelo Fassino - not only his exceptional know-how but also his curiosity to experiment and embrace change. This is precisely the key to the success of this renowned brand, which has never been anchored to a concept of old-fashioned tailoring but has always got its hands on everything innovative that the world of fashion and technology offers. At the core of this vision lies the desire to immerse oneself in people's stories and real life, not the world of catwalks or high-fashion magazine covers.
The look should reflect one's lifestyle and personality; we all choose to wear clothing that reflect us and tell our story. PT Torino aims to authentically and emotionally narrate people's souls, traversing all human nuances. This is only possible by blending creativity with a comprehensive understanding of the infinite facets of the male universe.

Where to Buy the New Spring/Summer 2024 Collection from PT Torino

Don't miss the chance to make your spring unique and choose to wear a garment from PT Torino's new 2024 collection. At Pier Abbigliamento, you'll find all the latest items related to the Italian brand; visit our store and stay updated on discounts and promotions related to PT Torino. Our boutique located in Vailate is easily accessible from Crema, Cremona, Lodi, Caravaggio, and Treviglio.