Giorgio Brato, uniqueness and Made in Italy on the skin

The allure of life. Of the passing time that brings value. Corrosion, chipping, imperfections, asymmetries, contrasts, scratches: Giorgio Brato's quest, reflected in his collections, is based on the continuous observation of the effects of time on things. Thus, stimuli arise that become unique pieces in soft, handcrafted leather, meticulously cared for in every detail. The inspirations? They come, indeed, from time. Brato finds these inspirations in the vintage markets of Hanoi, in sunsets magnified by metropolitan atmospheres, in cherry blossoms during hanami, in the eroded landscapes of the Moon Valley in Namibia. The result is unique, elegant, sophisticated pieces capable of telling stories and people. They become a passe-partout in the lives of those who choose to wear them, from social occasions to everyday moments when the desire to stand out and identify oneself persists.

Giorgio Brato, a unique and unmistakable style

A masterful balance between the modernity and elegance demanded by the contemporary man who does not forgo tradition, history, and innovation that blend seamlessly. The Giorgio Brato men's collection for autumn and winter represents the pinnacle of innovation in the world of men's fashion. Brato's style finds its strength in the ability to constantly offer new leather treatments, distinctive washes that guarantee distinctly unique results, and represent the characteristic trademarks of the brand. Craftsmanship, materials, and lines make Brato a brand that consistently confirms its presence in the luxury men's clothing sector, establishing itself as synonymous with high performance and durability.

The strength of the Brato brand lies in the processing of lamb leather. Since 2001, the brand has been famous worldwide for adopting and customizing the technique of the hand-washed vegetable tanned lamb, which makes the leather extremely soft and gives it the appearance of a vintage garment. This artisanal process, enhanced by meticulous manual steps, makes each item a unique piece that fits the body like a second skin. This allows Giorgio Brato to be known as one of the best heirs to the true Made in Italy tradition. Casa Brato is committed to the environment through a sustainable fashion vision because all the leathers used are the result of careful recycling, and each garment is, indeed, entirely made in Italy, thus ensuring a low environmental impact.

Giorgio Brato Fall/Winter Men's Collection 2023-2024

An iconic piece from the Brato collection is undoubtedly the leather jacket, which the brand presents with unparalleled softness and a perfect fit. But delving into the world of Giorgio Brato also means discovering more than just leather jackets: and so, we find men's jackets, coats, and tailored knitwear with an elegant cut, as well as a wide selection of trousers and T-shirts that define even the most everyday outfits, all rich in style.

• Jackets and Coats: From structured coats, precisely crafted, to lighter layers, every Brato outerwear piece stands out for its distinctive personality. Timeless are the shearling options, in both short and long versions with zippers and hoods, featuring worked brown tones and matte black. The unmistakable Brato biker jacket, with a double-slider zipper, represents the contemporary man who does not forget his history.
• Knitwear: Soft destroyed wools, subtle colors, and comfortable fits. Brato's knitwear is the most versatile and essential addition to the men's wardrobe for the autumn-winter season. Well-designed crew necks and sleeves skillfully designed to accommodate movement ensure style and elegance throughout the day in sweaters and pullovers.
• Trousers: Perfect for any occasion, the tailored cut of Giorgio Brato men's trousers ensures style and elegance even in sportier outfits. The classic model is Brato's most beloved, capable of dressing the man who never loses sight of sophisticated and refined style, classic but perfectly in line with the times.
• Backpacks: From brushed leather to vegetable leather, Brato leather backpacks are the perfect blend of style and comfort. Comfort is ensured by adjustable handles, front zip pockets, and a secure internal pocket. These backpacks are also Made in Italy, crafted from lambskin and 100% cotton.

Giorgio Brato, a bit of brand history

Giorgio Brato is an Italian luxury leather goods and hand-washed leather outerwear brand, offering collections designed for both men and women. The brand was founded in 2001 by Giorgio Braschi, a Bolognese fashion designer who learned the art of leatherwork from his family and began his career producing technical motorcycle jackets for other brands. However, the real turning point came with the decision to adopt the so-called “garment dyed” technique, an artisanal method that requires not only great skill but also the utmost concentration.

In fact, even a small error in the coloration of the garment can ultimately jeopardize the work, resulting in the elimination of the product. However, this technique is capable of delivering excellent results, with an extraordinary blend of an exclusive appearance and a vintage look that makes every jacket offered by Giorgio Brato a unique product. His creations are characterized by an unusual softness that does not compromise the rugged nature of the leather.

Today, Giorgio Brato is an international symbol of Italian craftsmanship with a vintage and cosmopolitan flair. His modern and "unconventional" designs are distinguished by the craftsmanship, treatments, and vegetable tanning, resulting in a "lived-in" appearance, meticulous attention to detail, tapered lines, and impeccable fit, akin to wearing a second skin. The outstanding fit, attention to detail, the recognizability of artisanal craftsmanship, and significant doses of innovation are the characteristics that have allowed the brand to quickly establish itself, particularly appealing to enthusiasts of the Made in Italy.

Despite being a niche brand, Giorgio Brato has become a true benchmark for leather and sartorial enthusiasts. Notably, it has found favor with celebrities like Justin Bieber, 50 Cent, and David Beckham, who never miss an opportunity to be photographed wearing the creations of the Italian designer.

Where to buy the new Giorgio Brato Fall/Winter 2023-2024 collection

If you've decided to purchase a Giorgio Brato piece to enhance and add more fashion to your wardrobe for the cold season, you can find what you're looking for on our website. Pier Abbigliamento, in fact, offers a wide range of Giorgio Brato jackets, trousers, and sweaters from the Fall/Winter 2023-2024 collection. Visit our store and stay updated on discounts and promotions related to Giorgio Brato.